SEO | Search Engine Optimization
SEO is a big field. There are a few things you can do right and many things you can do wrong. Many approaches that worked in 2018 and 2019 don’t work today. Plus, Google is smarter than ever, which makes black hat SEO a risky move for your business.
At Steve Iva Consulting, we work with our clients on comprehensive white hat approaches to deliver the desired results. We can not only create an SEO strategy for your E-Commerce business, but we can also implement it thoroughly.
For us, there’s only one way to grow a business successfully in the long run, and that’s through generating organic traffic.
Why Organic Traffic?
Organic growth is slower, that’s for sure, but in return, the traffic you’ll drive to your store is more targeted and natural.
If you think, that you can’t afford to wait for organic growth, you should ask yourself the real question: can you afford it to not generate any organic traffic?
Paid ads have their advantages, no question, especially if you’re just starting out and want to test your business model. But in the long run, you’ll have to deal with ROAS optimization and other things. And why should you pay for traffic when you can get it for free? Or do you plan to spend money on paid advertising forever?
Besides, with organic traffic, you tie people closer to your brand and won’t look like you’re forcing your audience to buy something in your store, which is the case when you’re paying for being sponsored on Google, Facebook or any other Paid advertising channel.
If you want to drive organic traffic to your store or website, there is no way around SEO. With Google being the greatest source of internet traffic on the planet, you can get a decent piece of the cake by following a few ground rules.
Even though there are more than 200 different ranking factors, SEO isn’t always as hard as it sounds or as complicated as some might sell it. We have created a unique SEO framework that allows you to increase your ranking and thus, your traffic.
We have successfully proven our knowledge and that our model of operation works on several projects with other clients.
The potential of SEO increases even more if you’re running an E-Commerce store. Imagine you have 200 products with a product detail page each. That’s 200+ sites you can put out on Google and increase your chances to direct traffic to your store. Even though it’s not always recommended to rank with the product detail page, some stores have successfully done it and consequently benefit from simply having a larger product portfolio.
Our service includes all different kinds of services for a successful SEO and E-Commerce SEO setup. We are happy to advise you with our unique and comprehensive SEO framework. Here’s an overview of some of our services:
- SEO Strategy
- Technical SEO
- Content SEO
- OnPage Optimization
- OffPage Optimization
- SEO Audits
- Backlink Outreach
- Google MyBusiness Optimization
- Bing Optimization
We’ll also help you with creating and optimizing your existing content and content strategy. That’s right, we don’t just write content, we also plan it for you.